October 11, 2023 jaotc-zinovia

WP4/WP9 – Making the tobacco endgame a reality

JATC2 Work Packages 4 (Sustainability) and 9 (Best practices to develop an effective and comprehensive tobacco endgame strategy) are jointly organizing a webinar on November 7, 2023.

Making the tobacco endgame a reality

This is the 3rd webinar in the Joint Action on Tobacco Control 2 (JATC2) Work Package 4 series. The webinar is hosted by Health Services Executive (HSE), Environmental Health Services, Ireland in collaboration with Finnish Institute for Health and Welfare (THL) and partners of the JATC2 Work Package 9.

Webinar objectives:

  • To showcase tobacco endgame approaches in Europe and internationally
  • To discuss potential enablers and barriers
  • To develop collaborations and networks

The recording of the webinar and the speaker slides are available on this website.



Welcome / introduction Chair; Ms. Renata Solimini, ISS – Italian National Institute of Health

Ms. Hanna Abraha, DG Sante: Achieving a Tobacco-free Generation in Europe and ongoing Commission initiatives to achieve this goal

Prof. Richard Edwards, University of Otago – What can European countries learn from New Zealand’s innovative measures?

Ms. Laura Smith, Health Canada – Moving forward with Article 2.1 of the WHO FCTC

Questions to the previous speakers

Short break

Chair; Mrs. Helena Koprivnikar – National Institute of Public Health, Slovenia
Ms. Hanna Ollila, Finnish Institute for Health and Welfare – How are European countries progressing towards tobacco endgame? Findings from JATC 2

Ms. Manouk Smeets, Ministry of Health, Netherlands – Addressing the supply side measures as part of national smoke-free generation strategy

Dr. Rachel Barry, University of Bath – Tobacco industry tactics and preventing industry influence in tobacco endgame

Raquel Fernández Megina, Nofumadores – Brief introduction and status update of the European Citizen’s Initiative on tobacco-free generation

Questions to the previous speakers

Discussion forum – Chair; Ms. Hanna Ollila, Finnish Institute for Health and Welfare

Close Ms. Renata Solimini, ISS – Italian National Institute of Health


About the speakers and chairs, in the running order:

Ms. Renata Solimini, MA, is a Senior Investigator at the National Centre on Addiction and Doping of the Italian National Institute of Health (ISS). Main activities are related to documentation and literature reviews on tobacco and nicotine products; participation in the interdisciplinary group for the evaluation of novel tobacco product dossier; participation in the working group of the clinical guidelines for the treatment of tobacco and nicotine dependence and participation in the Joint Action on Tobacco Control 1.

Ms. Hanna Abraha is a Policy Officer at the European Commission working in DG SANTE’s Unit dealing with disease prevention and health promotion. She has an educational background in Global Health Policy and is working in the areas of tobacco control and alcohol health warnings. Her work within tobacco control in the EU focuses on Smoke and Aerosol free Environments and she is working on the revision of the 2009 Council Recommendation on Smoke-free Environments as announced in Europe’s Beating Cancer Plan.

Prof. Richard Edwards trained as a public health physician in the UK and is now a Professor of Public Health at the University of Otago, Wellington and co-director of ASPIRE Aotearoa Research Centre. His main research interests are in tobacco use epidemiology, tobacco endgames, and tobacco control policy. He focuses particularly on research to help achieve the Tupeka Kore vision of ending significant tobacco use in Aotearoa/New Zealand by 2025. He is co-principal investigator on the New Zealand arm of the International Tobacco Control (ITC) Evaluation project and co-director of the Whakahā o te pā harakeke research programme.

Ms. Laura Smith is the Director of Tobacco and Vaping Policy under the Tobacco Control Directorate at Health Canada. In this role, she leads the policy work on tobacco and vaping control, public awareness, stakeholder engagement, and the international work under the World Health Organization Framework Convention on Tobacco Control. She also leads the efforts on the Ministerial priority to require tobacco manufacturers to contribute to the cost of federal public health investments in tobacco control. Ms. Smith has spent most of her public service career at Health Canada, including working on the Canada Health Act and in parliamentary affairs, on workplace hazardous materials, and on the legalization and regulation of cannabis. She has also worked at the Privy Council Office and the Department of Finance. She holds a Master of Arts in public administration from Carleton University and Bachelor of Arts in international development from the University of Toronto.

Helena Koprivnikar, MD, Specialist in Public Health works in the area of tobacco prevention and tobacco control. She was a member of the working group for drafting the new Restriction on the Use of Tobacco and Related Products Act, adopted in Slovenia in February 2017 and Restriction on the Use of Tobacco Products Act, adopted in Slovenia in 2007, now she coordinates a group of relevant stakeholders in tobacco prevention and tobacco control. She is involved in various studies in the area of tobacco, such as the National Study on the use of tobacco, alcohol and other drugs in general population and in prisons. European Health Interview Survey, Health Behaviour in School-aged Children and others and is the author and co-author of several articles and monographs on tobacco topics and numerous publications for health professionals and lay public.

Ms. Hanna Ollila is a senior specialist of prevention of tobacco-related harms at THL and doctoral researcher in University of Helsinki. Her research focuses on the patterns and prevention of tobacco and nicotine use among youth, and she has actively participated in the development and evaluation of tobacco control strategies and initiatives in Finland. Ms. Ollila leads the WHO FCTC Secretariat’s Knowledge Hub on Surveillance at THL, which promotes research, surveillance and information exchange in line with the Article 20 of the WHO FCTC. She has been co-authoring the Global Progress Reports on the implementation of the WHO FCTC since 2016 and has been involved in several national and international surveys. She leads the work package 9 “Best practices to develop an effective and comprehensive tobacco endgame strategy” in the Joint Action on Tobacco Control 2 -project.

Ms. Manouk Smeets is a Policy Officer at the Ministry of Health, Welfare and Sport in the Netherlands. She is working in the areas of alcohol and tobacco control. Her work within tobacco control in the Netherlands focuses on reducing the points of sale of tobacco products as part of the national smoke-free generation strategy, smoke-free environments and eliminating illicit trade in tobacco products. She has educational background in Political Science.

Dr. Rachel Barry has been leading the development of a distinctive and highly influential programme of research on cannabis regulation and its implications for health and the tobacco industry over the last decade. Currently, she is a research fellow working within the University of Bath’s Centre for 21st Century Public Health and leads a work package on commercial sector influence on health and public policy for the SPECTRUM Research Consortium, a multi-university project focused on the commercial determinants of health and health equity. Previously, Dr Barry was a postdoctoral research fellow in the Global Health Policy Unit at the University of Edinburgh, where she conducted research on tobacco control governance for the Tobacco Control Capacity Programme (TCCP). Funded by the UK Global Challenges Research Fund, the TCCP examined governance challenges and opportunities for comprehensive implementation of the WHO Framework Convention on Tobacco Control, with particular focus on coordination and coherence issues related to Article 5.3, across five different low-and-middle-income countries.

Ms. Raquel Fernández Megina has a degree in journalism and has been president of Nofumadores.org since 2005. She is committed to empowering citizens to protect their right to a smoke-free environment and pressuring legislators to push for the implementation of tobacco control policies to prevent new generations from starting to smoke. Under her leadership, Nofumadores.org has become one of the main stakeholders for tobacco control in Spain, acting as a kind of watchdog to denounce industry interference and tobacco law violations, and to call on Spain’s various administrations to promote and enforce anti-smoking laws in Spain. Some of Nofumadores’ proposals were included verbatim in the 2010 amendment to Spain’s anti-tobacco law, and the organization received the WHO World No Tobacco Day Award in 2022. Today, under Raquel’s leadership, Nofumadores.org, continues to work with Spanish legislators to advance the agenda for a smoke- and nicotine-free future, with the ENDGAME 2030 declaration serving as the main roadmap. To this end, Raquel has led the presentation at the international level of the citizens’ initiative “Call for a Tobacco-Free Environment and the First Tobacco-Free Generation in Europe by 2030” to the European Commission, which is currently collecting the required million signatures among European citizens.